Creative Direction for brands that need clarity fast. Short- and longterm creative leadership, brand structuring, focus, visual decisions & copywriting.
MALETZKA by Claudia Malecka, is the independent Creative Direction service working across brand positioning, visual authority and strategic presence. Her work focuses on defining a coherent direction for brands, campaigns and communication, ensuring alignment between ambition, perception and execution. Offering Creative Direction and sharp Interventions in advisory contexts, she works directly with leadership teams and founders, sharpening positioning, strengthening market presence and establishing clear decision frameworks for ongoing brand and communication processes. Individually tailored Creative Sessions offer a concentrated format for high-level decision-making, where Claudia Malecka shapes and defines direction, refines visual authority and establishes a clear strategic line for the next phase of development. In addition, she develops and leads Trainings as in-house formats for brands, teams and organizations, focusing on creative strategy, communication, brand development and team alignment. These sessions are designed to strengthen collective ideation, clarify direction across departments and establish a shared understanding of positioning and conceptual & visual standards. Based in Berlin. Working internationally.